• Instagram Management & Marketing

     

    Prepared by: Vishal Jain

    Powered by: realstagram.co

  • EXECUTIVE SUMMARY

     

    Instagram = Facebook (Content Sharing & AD’s) Twitter (Hashtags) + Snapchat (Stories) + Pinterest (Shoppable Images) + Whatsapp (Direct messages) If you are on Instagram you don't need to be anywhere else.

     

    This proposal outlines a coordinated plan crafted with the intent of building your social media presence, primarily including Instagram.

     

    Instagram is the future powerhouse of social media because it is able to connect with people organically, using the most powerful marketing method known to man which is the word-of-mouth. Being able to personally provide your target audience with value, allows you to create and build a relationship simply by showing them your undivided attention. This essentially makes people feel special. That is how great brands are separated from the good brands, by combining the value of quality with modern day technology that allows them to get ahead of the competition. Not only that, but being able to generate triple the leads and conversions you can generate organically than other social media platforms using paid ads, essentially increases the organization’s profits and returns because that is money saved on paid ads in order to gain more clients.

     

     

    We have the experience, knowledge, and skill to utilize every aspect of Instagram’s marketing capabilities and mechanics to catapult your business to a more influential and progressive future throughout the year. By engaging an audience through Instagram, our team will demonstrate the ability to generate awareness, widen your company’s potential reach within your target market, and contribute to driving more website traffic, which will ultimately result in top line growth.

    Market Trends

     

    The secret to social media is the ability to engage directly with your audience, and addressing how you can bring them value. The message needs to be relevant, timely, useful, and attractive. By doing this, you gain a high frequency of attraction towards your brand, gain leverage by influencing potential clients’ decision making, which will translate into more leads and conversions.

    Brands Using Instagram As Major Revenue Source

     

    Name: Fashion Nova

    IG Name: Fashionnova

    Followers: 14 Million

    Revenue Through Instagram: 450 Million

     

     

     

    Name: Daniel Wellington

    IG Name: Danielwellington

    Followers: 4.5 Million

    Revenue Through Instagram: 207 Million

    Is Instagram a fruitful sales channel today?

     

    According to research discussed by Smart Insights this year, more than 1 million brands are sharing and promoting their products as well as stories on the social network. Moreover, over 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.

     

    It's becoming a key part of a company's social media routine and by expanding shopping features to new countries, Instagram presented high results for businesses that started using price tags in Autumn 2017. For instance, they said that accessories brand Native Union announced that thanks to the new feature, their Instagram traffic has increased by 2.666 percent and their revenue - by 100% MoM.

     

    Major Features:

     

    Product Tagging: The main Instagram shopping feature lies in the ability of e-commerce businesses to tag item prices and include special offers to the photos they publish on their business profiles, as well as connecting these products with an item page on their website.

     

    Instagram Saved Stories: Instagram allows users to save the posts they like into different folders which they create. These helps in the same way as pinning products in Pinterest do.

     

     

    New e-Commerce Features - Coming Soon to Instagram

     

    Instagram Booking And Native Payment System: It is interesting to note that if Instagram implements their native payment system, for the purposes of e-commerce, they will become a hybrid model of a marketplace. And this can radically change the primary vision of this social media network.

     

    Shopable Video Ads On Instagram: In February 2018, Instagram started testing "collection" campaigns on Instagram. Brands and companies will be able to post their media campaigns with an attached catalog of products used in the video ad. This option consequently reduces the customers time to purchase.

    PROPOSED SOLUTION & PROJECT OUTLINE

     

    Account Management:

     

    1. We will help you customize and personalize your Instagram bio in the best way possible which will help you get more exposure and clicks on your website.

     

    2. We will upload one post daily with an SEO optimized caption & post it at the best time to get the maximum exposure. We also suggest you to upload 3 to 5 personal posts on your Instagram stories daily and come live on Instagram once a week to keep your audience engaged. Uploading a custom video about your business twice a week on IGTV is also recommended.

    *The best time is calculated keeping your location and business niche in mind. (The pictures and videos which you want us to post need to be provided by you, we believe in sharing workspace and personal images to make a real connection with your target audience, no photoshopped flyers, and quotes)

     

    3. We will make your images shoppable: By just clicking on the image people will be able to see the prices of the products and buy them with one click. *You need to have an e-commerce website and a facebook business page.

     

    4. Create customized hashtags related to your business niche to get more relevant people to see your content and increase its reach. With the new ability to follow certain hashtags on Instagram using the right hashtags related to your niche & location is very important!

     

    5. We will reply to all the direct messages & comments you receive in a professional manner.

     

    Organic Marketing:

     

    1. Real Followers

     

    We interact with people whom you want to target and get their attention on your Instagram account. We reach over 1000 people daily with our marketing strategy.

     

    We reach people by specifically targeting custom hashtags, geolocation & people who follow your competitors. Our organic marketing campaign grows your account with 800 to 1000 real organic followers every month.

     

     

    2. Organic Leads

     

    We reach out to your potential clients and lead them to your website by leaving custom comments under their posts & by leaving a custom message to every new user who follows you.

     

    Our organic Instagram campaign helps you generate 500 to 1000 organic targeted visits to your website every month.

     

    Instagram Advertisement:

     

    Our Instagram advertising services help you generate immediate results on Instagram. We create new custom AD campaigns every week to generate visits and leads to your website by promoting your best contents. We make the AD's targeted specifically to the target audience who would be interested in your products or services.

     

    Instagram Power Likes & Comments:

     

    Power Likes & Comments on Instagram give your account the boost it needs to reach the explore page. After which, the spider web network that is Instagram’s backbone will spread your content like wildfire among accounts!

    We will keep your engagement ratio: 4% to 5% which is considered the best by Instagram.

     

     

    Instagram Influencer Marketing:

     

    We get micro influencers related to your niche to promote your products on their personal accounts having high engagement and authority. We choose 4 to 5 influencers with a follower base of 2000 followers to 10000 followers for the promotion campaign.

     

    How is this helpful? Firstly it helps you drive more traffic on your website and get leads as promotion is done by people who have authority in your niche and follower base who trust them and are interested in products like yours, secondly, you can use their high-quality images and product reviews on your websites and social media accounts to create more credibility.

     

    Please note: You will have to provide a separate budget for paid AD campaigns and for paying the Instagram influencers. We recommend a budget of $400 to $500 a month but you can keep it lower or higher as per your exposure needs, also if you want we can exclude these both activities and just concentrate on getting exposure and leads through our management and organic marketing campaigns.

     

    One dedicated account manager devoting 8 hrs a day to your account.

    GOALS & PROJECTIONS

     

    We will generate a minimum of 800 to 1000 real followers per month targeted to your niceh who will engage with your content.

     

    We will generate a minimum 500 to 1000 organic targeted visits to your website every month.

     

    We will keep your engagement ratio to 4% to 5%

     

    We will get 4 to 5 influencers to promote your brand.

     

    AD Conversions & Micro Influencer may vary depending on product cost, website accessibility, and other factors that we are not in control of. These projections will increase as we establish a presence, and grow our influence on the Instagram market.

    BUDGET

     

    The following investment will apply per account per month. It will include everything mentioned in the outline.

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